It is not a secret that marketers are already leaning into all things Halloween, from the cinnamon-flavored Ghost Toast wafers made by Kit Kat to the Werewolf Tracks made by Reese’s and the Witch’s Brew slush made by Sonic. On the other hand, the fan-favorite Burger King Ghost Pepper Whopper does not appear to be making a comeback at this time.
The good news is that another fast food restaurant is entering the market, and fans are anticipating that they will be able to satisfy their craving for ghost peppers at the drive-thru located down the street, just in time for the Halloween season.
In the event that you are constantly looking for the next hot food item to become viral, Carl’s Jr. has the perfect burger for you. A ghost pepper cheese, applewood-smoked bacon, and “soul-scorching” sauce are the toppings that are included on the Ghost Burger, which is an Angus beef patty that weighs a third of a pound and is introduced to the menu of the fast food business.
This eerily hot meal is accompanied by a double cheeseburger variant and a morning variation known as the Ghost morning Burger. The Ghost Breakfast Burger is comprised of eggs, bacon, hash browns, ghost pepper cheese, and spicy sauce.
From now until November 6th, customers have the option of ordering the burgers on their own or as part of a combination meal.
The Ghost lineup is a play on the dating dilemma of “getting ghosted,” which is a phenomena that occurs when someone suddenly stops responding to your calls and messages. If you wasn’t already able to tell from the name, the Ghost lineup is a play on the dating conundrum.
Anthony Nguyen, vice president of marketing for Carl’s Jr., stated that “nothing burns more than getting ignored or left on read,” with the exception of the mouth-numbing heat of their latest burger, The Ghost. “At Carl’s Jr., we see you, we hear you, and we want to give you burgers … to take your mind off of the burn from ghosting.”
Time and taste testing are the only things that can determine whether or not this new Ghost Burger will replace the popular Ghost Pepper Whopper offered by Burger King. We believe that social media will let us know whether or if the Carl’s Jr. version is comparable to other viral food trends, just like it does with all other food trends.